Monzo data shows spike in Netflix subscriptions

Monzo data shows spike in Netflix subscriptions

December 18, 2023

Britain’s spending habits revealed: Netflix subscriptions spiked nearly a QUARTER, Barbie and Oppenheimer fuelled three-fold surge in cinema trips, and Londoners spent £23m on Pret A Manger over the past year

  • Netflix now charges £4.99/month to add someone outside of their household
  • Cost of streaming service rose in October from £15.99 to £17.99 for premium 

Netflix subscriptions spiked after the service cracked down on password-sharing – with spending on the streaming platform up by nearly a quarter, a study found today.

Britons’ outgoings on Netflix increased by 25 per cent compared with the first few months of the year, after the platform moved to squash password sharing in May.

The company introduced a £4.99 cost for users who wanted to add an extra member outside of the household to their account – leading to a rise in the number of people paying for the service, according to the data tracked by digital bank Monzo.

The cost of Netflix has also increased after it raised the price of some of its plans in Britain in October, with the premium level increasing from £15.99 a month to £17.99.

The figures were part of Monzo’s yearly spending data which sheds a light on the shopping habits of its more than eight million customers in Britain.

Cinemas enjoyed a boost around the releases of Barbie and Oppenheimer, with spending up 260 per cent on July 22 when both films came out, compared with the daily average up to then

Leicester came out as the nightlife capital of the UK, while people in Liverpool spent more than anywhere else on late-night food between 11pm and 4am

Londoners spent £23million at Pret over the past year. McDonald’s was the top place for eating out in every place in the UK except for Sunderland and Newcastle, where it was Greggs

The company also found that the Barbie and Oppenheimer film releases saw cinema trips surge more than three-fold.

How much does Netflix cost in the UK?

STANDARD WITH ADVERTS

£4.99/month

  • Advert-supported, all but a few movies and TV shows available, unlimited mobile games
  • Watch/download on two supported devices at a time, and in Full HD
  • No longer available for new or rejoining members. Those currently on this plan can remain on it until they change plans or cancel

STANDARD WITHOUT ADVERTS

£10.99/month

  • Unlimited advert-free movies, TV shows, and mobile games
  • Watch/download on two supported devices at a time, and in Full HD
  • Option to add one person outside your household for £4.99/month

PREMIUM

£17.99/month

  • Unlimited advert-free movies, TV shows, and mobile games
  • Watch on four supported devices at a time and in Ultra HD
  • Download on six supported devices at a time
  • Option to add up to two extra members who don’t live with you for £4.99/month extra each
  • Netflix spatial audio

British cinemas enjoyed a boost around the releases of Barbie and Oppenheimer, with spending surging by 260 per cent on July 22 when both films came out, compared with the daily average up to then.

The data also showed that people poured cash into tickets for popular live shows.

Spending at Ticketmaster jumped by 340 per cent on February 7 when Beyonce released tickets for her Renaissance world tour, compared with the average spend during the previous seven days.

And spending rocketed by 460 per cent on July 10 for Taylor Swift’s Eras Tour pre-sale.

The ‘Year in Monzo’ feature, similar to the Spotify Wrapped campaign, gives customers of the bank insights into their personal spending habits.

People will be able to access their own end-of-year report from 7am today, which will also show whether a customer is among the top 5 per cent of spenders on apps such as Uber and Deliveroo.

Elsewhere in the nationwide spending data, Leicester came out as the nightlife capital of the UK, with the most late-night spending on entertainment.

People in Liverpool spent more than anywhere else on late-night food between 11pm and 4am, while Londoners visited McDonald’s most frequently after dark.

Londoners also spent almost £23million at Pret A Manger over the past year.

But McDonald’s was the top place for eating out in every place in the UK except for Sunderland and Newcastle, where people preferred Greggs.

Meanwhile, Tesco was the favourite supermarket in all regions except London, where shoppers preferred Sainsbury’s, according to Monzo customers’ spending.

It comes after California-based Netflix revealed in October that it had added 8.8million subscribers between July and September – more than expected – partly driven by its scheme to crackdown on password sharing.

Dominic West as Charles and Elizabeth Debicki as Diana in the hit Netflix series The Crown

Ticketmaster spending surged by 460 per cent on July 10 for Taylor Swift’s Eras Tour pre-sale 

It introduced an extra fee to enable more than one household to share the same account, which the company said accounted for around 30 per cent of the new sign-ups in countries where it was available.

Netflix said many users appeared to be choosing this option rather than quitting the service.

The streaming firm’s latest financial results showed quarterly revenue was up 7.8 per cent year-on-year to £7 billion, with profits at £1.38 billion.

Source: Read Full Article