Efir.io Tokenizes Advertising with Bloggers

May 25, 2018

Efir is an international p2p marketplace that connects players of bloggers native advertising market with IT startups. Intellectual search engine Gutenberg has just been published and Efir.io started the main stage of token exchange.

More than 170,000 YouTubers from all over the world with at least 20,000 subscribers are available to the search engine. However, Efir doesn’t try to profit on such basic things as access to bloggers’ contact details, public and non-public statistics. Instead, Efir implements blockchain technology in order to facilitate the financial side of the relationships between market players and make their deals truly fair and transparent.

Efir is an ecosystem of subprojects that will develop the market and generate the demand for QZs; the cryptocurrency of Efir. Decentralized Production increases the quality of advertisement by connecting bloggers with media specialists who can share their competences and teach bloggers. A service for advertising agencies allows downloading a letter of proposal just in ten seconds and will completely automate the business process for agencies in the future.

Within the project Intellectual measurement of PR quality the video is split up into voice, music (background noises) and picture and analyzed. Then it’s possible to conclude how an advertisement will affect the viewer. Efir also stands for transparency and has started parsing YouTubers in different languages. It allows to always stay up-to-date and create only relevant content and advertisement. 


Efir has an open API and encourages external startups to use the data. They can provide different services for the market players. For example, be external oracles for the smart contracts. These oracles will monitor certain conditions that have to be fulfilled to complete the money transaction. They will create market competition which will increase the quality of their services and generate the demand for QZs.

Efir.io is at the main token exchange stage right now. 1,250 ETH have been collected during the Private and Pre-token exchange stages. More information about the project and process of token exchange here: exchange.efir.io.


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