These $22 candles come from the same factory that makes Hermès' $190 candles, and they're just as good

These $22 candles come from the same factory that makes Hermès' $190 candles, and they're just as good

February 11, 2021

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  • Italic is a company that makes unbranded luxury goods using the same factories as brands like Hermès. 
  • Italic’s $22 luxury candles come in five scents and burn for approximately 40 hours.
  • In order to receive the site’s low pricing, you need to be an Italic member, which is usually $120 a year.
  • Use the code ‘businessinsider‘ at checkout for 30% off Italic’s yearly membership, bringing the cost of membership to $84.
  • See more: The best candles and where to buy them

I burned the Black Currant Geranium (no longer available) all during fall, and it’s become one of my favorite candles for its scent and its throw. This is one of those candles that expands to fill a space. The scent is complex but not overwhelming, and my roommates can smell it from the kitchen when it’s burning in my room a few feet away. The minimalist glass container works with any home decor too.

Personally, I have no problem justifying the purchase of a stellar candle. Scent is a comforting means of personalization, and olfactory memories tend to be particularly strong. I prefer to be stingy elsewhere and invest in the sort of creature comforts that make a $98 robe and $100 smart lights my most cherished possessions. But even though the cost isn’t my main concern, I plan to buy another Italic candle. It’s genuinely a good candle, and its affordability is a welcome perk. 

I plan to buy more of the Italic Scented Candle as gifts as well. They’re particularly well suited for the job: Firstly, because the company is an interesting, little-known startup that’s fun to discover and backed up by consistently great products. Secondly, the candles are both affordable enough to buy en masse and a gift innocuous enough to give to anyone on your list. And lastly, because they’re a genuinely good deal when it comes to price and performance. 

If you’re planning to hit up a good amount of birthday parties or even bridal and baby showers, and don’t want to show up empty-handed, it may be smart to buy a few and keep them on hand. Whichever ones survive the year then become gifts to yourself.

All in all, for $22, Italic does a great job of making a luxurious experience affordable whether you’re buying one for yourself or as a gift.

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