Salmon Exporter Kvarøy Arctic Joins Blockchain-based IBM Food Trust NetworkJune 12, 2020
Norwegian salmon exporter Kvarøy Arctic teamed up with IBM Blockchain to apply blockchain technology to improve the traceability of its Arctic salmon and help promote consumer trust across their supply chain. Kvarøy Arctic is a major producer of Norwegian farmed salmon.
The tracking will be done through Cloud network IBM Food Trust solution, which is based on Blockchain Hyperledger technology. This will enable the company to provide its customers with provenance and product tracking through the supply chain from the farms to the table.
The platform will enable transparency in the supply chain by providing a provenance history for the Arctic salmon and the feed it was raised on to its corporate buyers, including select Whole Foods Market stores in the U.S. and Canada, and restaurants.
By just scanning a QR code on the product, the customer will be able to download images and video of the farms and see the rearing conditions and animal welfare standards that Kvarøy Arctic upholds.
Kvarøy Arctic is also working with its feed provider BioMar to begin uploading supply chain data to the network, creating an immutable record of the feed used and the conditions where the salmon was raised, packed, certified and shipped to distributors around the world.
The use of blockchain for food provenance will help reduce food fraud, including mislabeled, diluted or substituted foodstuffs.
A recent IBM Institute for Business Value study found that 73 percent of consumers will pay a premium for full transparency into the products they buy.
IBM Food Trust network connects growers, processors, distributors, shippers, retailers, regulators, and consumers through a permissioned, permanent and shared record of food system data. All these members on the network can access comprehensive product data in near real-time.
Other firms that are part of IBM Food Trust include Nestlé, Carrefour, Walmart, Avril Group, Topco Associates, Wakefern, BeefChain, Dennick Fruit Source, Scoular, and Smithfield as well as other multinational companies such as Kroger, Tyson Foods, and Unilever.
Several other prominent members of the seafood industry are now using IBM Food Trust to enhance traceability for products ranging from shrimp and scallops to smoked salmon.
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