Fear for retailers as shoppers hit by trio of rising living costs

Fear for retailers as shoppers hit by trio of rising living costs

January 11, 2022

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The British Retail Consortium said outlets were braced for “significant head winds” as customers are battered by soaring inflation, an energy bill shock and April’s National Insurance increase.

Helen Dickinson, BRC director-general, said: “It will take continued agility and resilience if they are to battle the storm ahead, while also tackling issues from labour shortages to rising transport and logistics costs.”

Figures show households curbed their spending last month.

Barclaycard said it was still up 12.2 percent in December compared with 2019 – before the Covid crisis struck.

But spending on non-essentials rose only 11.5 percent, down from November’s 18.3 percent.

The payments giant said it could be due to early November Christmas shopping but also people avoiding high streets due to Omicron. Work-from-home guidance also had an impact, as did cancelled Christmas parties.

The figures also revealed the impact of Omicron on hospitality. Spending in restaurants fell by 14.1 percent last month.

Jose Carvalho, at Barclaycard, said: “While consumer card spending levels are up on 2019, December was a mixed picture for retail, hospitality and leisure.”

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BRC data showed retail sales jumped nearly 10 percent over last year. Food sales rose 3.1 percent, while all other products increased by a bumper 15.6 percent.

Ms Dickinson added: “Retailers did well to weather the challenging trade conditions, with retail sales for 2021 up on both the previous year and compared to pre-pandemic levels.”

A report yesterday revealed shopper footfall – the number of people out and about – fell six percent last week.

Advice to work from home was one reason. Footfall in central London slumped 25.6 percent, with local high streets seeing only a modest decline, said report authors Springboard.

Meanwhile, discount supermarket Aldi hailed its “best ever” Christmas after a 0.4 percent rise in December sales.

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