The NFT Craze: 18% of Americans Have Personally Invested in NFTs

The NFT Craze: 18% of Americans Have Personally Invested in NFTs

September 8, 2021

With NFT sales surging to a new high this year, the hype over this latest digital phenomenon seems nowhere near declining, with even consumer brands like Coca-Cola, Gucci, Nike and Taco Bell getting into the fray. Piplsay, a global consumer research platform, polled 30,870 Americans and 9,170 Britons to understand their interest and opinions.

Here are the key insights from the US survey:

  • Cashing in on the NFT craze: How serious are people about it?
  • 48% of Americans think NFTs are a good and safe investment
  • Brand-related NFTs are the most popular at 16%, followed by gaming-related NFTs (15%) and sports-related NFTs (13%)
  • 44% of Americans believe NFTs are here to stay; 29% think it’s a passing fad

Access the full research report here.

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